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  • The internet goes from free to fee

    The internet goes from free to fee By Matthew Buckland If only the internet had been invented by a businessman. It’s a common lament of internet publishers who are buckling and wheezing under the financial strain of running unprofitable websites. These are the web publishers who somehow managed to survive the dotcom crash by the silicon of their circuit boards, but have struggled to find solid business models -- this despite bringing in huge audiences that even eclipse many profitable, advertising-rich print publications. But the big question for online publishers is: How to make money out of their huge readerships? (more…)

  • Company Office

    SUPERBALIST.COM CELEBRATING YOUTH Changing the way the youth shop and applauding creative talent

    Superbalist.com, South Africa’s only high-trend curated online shopping destination, has in excess of 1 million members. With an ever expanding selection of the best international brands at affordable prices; an understanding of what the youth market wants in terms of shopping and content; and campaigns that resonate with their target market, the site is set to change the way the youth shop and consume information. “We understand what it’s like to want coveted international brands, and know that we can actually afford them. It’s been one of our main business objectives since we launched, and we’ve become really good at...

  • Dotcom dating dollars

    When the internet arrived, people screamed let’s make lots of money. This new, interactive medium had the ability to deliver content to audiences in innovative ways and make money at the same time. Content would suck readers in, went the theory, and communities would form around these content genres. E-commerce areas would then be built around relevant content and wham bam thank you Ram, your community interacts and you have dotcom dollars. (more…)

  • Web 2.0 a Poo Sandwich?

    net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole. But Matthew Buckland argues that such labels can be useful. A well-known blogger wrote that whenever he hears the phrase “Web 2.0” he feels a little bit stupider for the rest of the day. Critics have dismissed the term as the latest meaningless, hyperbolic obfuscation to hit the internet and get people all excited over nothing. If anything demonstrates just how much scepticism there is, it’s the particularly vicious criticism from popular UK technology site The...

  • Dot.boom, dot.bomb, dot.reality

    During dot.boom the geeks were cool. Takkies, jeans and T-shirts were to replace ties and sensible shoes in the corridors of power. Boardrooms were to be replaced by lounges with bean bags and foosball tables. The pimply dot.com kids were ushering in a new economy built around the internet and showing the old world how it was done. Back in the 90s, every day you read something about a new, crazy dot.com start-up, backed by millions. Living in the 90s, writes the Guardian, and having no involvement in a dot.com startup, was like living in the 60s and not smoking....