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e27
Founded in 2007, e27 is a media organization focused on the Asian technology startup industry. We believe in building the community of technology innovators across Asia by reporting on the latest, breaking news relevant to technology startups, technology companies as well as investors on the e27 blog while keeping keeping our ears to the ground by connecting with our readers on Facebook and Twitter. To further champion the Asian technology ecosystem, e27 combines its online reporting with numerous offline events that aim to inspire and connect the many people that work hard to put Asia on the global map of technology innovation.
  • Built an app? Here are 5 clever ways you can distribute succesfully

    Your app is not alone. Right now, there are more than one million apps in the App Store, vying for users’ attention in nearly every category. Building a great product isn’t enough to make your app the next Angry Birds, and Apple knows it. Just last month, it introduced a Best New Updates section to improve the discoverability of apps long after their initial release. But to create a sustainable app, you need to build in solid marketing and distribution strategies to get your app into the hands of the people who need it most. Take Everpix, for example. When the...

  • Softbank investment sees Snapdeal push past $1bn in funding

    Japan’s SoftBank Group announced today that it would invest US$627 million in Indian online retailer Snapdeal. With this latest funding, Softbank will become the leading investor in Snapdeal. Existing investors have also participated in this round with a significant undisclosed investment. Nikesh Arora, Vice Chairman of SoftBank Corp and CEO of SoftBank Internet and Media, Inc (SIMI) will be joining the board of Snapdeal as part of this strategic investment. This is the largest investment made by a single investor in an e-commerce company in India. Masayoshi Son, Chairman and CEO of SoftBank Corp said, “Since SoftBank’s foundation, our mission has been to...

  • 4 things the Lean Startup Methodology is definitely not

    Eric Ries debunks the myths of Lean Startup Methodology where he highlights the underlying four points: Lean Startup is NOT synonymous to cheap Lean Startup is NOT only for Web 2.0/internet/consumer software companies Lean Startup is NOT only for small bootstrapped startups Lean Startup does NOT replace vision with data or customer feedback In the past year or so, after having conducted multiple workshops, I came across a few more misconceptions that entrepreneurs have about the Lean Startup methodology. Here is my attempt to articulate them: Lean Startup is NOT an advocate of half baked products I am often asked at the workshops, “So, we need...

  • Dream about running a startup? Here are 7 lessons to get you going

    Amazing ideas can spring from the most mundane events. A few months ago, my lawn mower broke. I decided it was time to hire a landscaper to help me whip my yard into shape. As many people do, I grabbed my laptop and began searching the usual review sites for recommendations. The problem was, I kept running into the same issue -- many of the entries seemed phony, as if the business owners themselves had written them. I kept wondering, “Who can I trust?” That’s how I came up with the idea for Preferling. I wanted to create a social...

  • Luck, timing and user acquisition: how do you build a winning app?

    Should you invest in advertising your app or digital content? Did they know that they might be the next Internet hit in Japan? At B Dash Camp 2013 in Osaka, Japan, four panelists, Hiroki Teshima (United Inc and maker of COCOPPA), Shin Murakami (Yahoo Japan), Eiji Takahashi (Alim) and Shinji Kimura (Gunosy Inc) took to a hearty discussion about the elements that go behind a successful hit app moderated by Katsuaki Sato (Metaps). Luck or strategy? Alim, a young mobile gaming startup in Japan, has its first game Brave Frontier see 520,000 registered users with 340 000 monthly active users and...

  • Business on a budget: 5 tech tips for digital startups to cut costs

    The internet is full of advice on how startups should cut costs. Much of them start with ‘start from home’ and lead to ‘cut down on the fancy furniture’ and ‘go green’. Some go as far as suggesting ‘keep manpower thin’. In an era of global warming, ‘go green’ is a solution not only for startups but for all small enterprises and large conglomerates too, an activity that cuts across industries – very important to earn carbon credits. Start from home, may sound like an ideal situation, yet it requires a lot of disciplining and deprives employees and often...

  • Why your startup needs to focus on PR: the Marissa Mayer example

    Ask every startup founder how much time and money they spend on public relations, and the usual answer is “Nothing.” With a limited amount of both resources, entrepreneurs worry about building product and doing sales rather than getting buzz. However, a review of Marissa Mayer’s time at Yahoo! thus far should reveal that not only is PR important, it is vital for early-stage companies to survive. It has been a year since Marissa Mayer started the revolution at Yahoo! – the slumbering internet pioneer who was slowly slipping out of the public’s consciousness. Nowadays you can’t turn away from hearing...

  • Stay focused and keep shipping: 3 tips for startups from 9GAG’s co-founder

    Ray Chan, co-founder of 9GAG, possibly the world’s largest user-generated funny content website, says that their team seldom listens to what others have to say. Running a user-generated content site like 9GAG is no easy task. With more than 70-million unique visitors every month, they sure have their fair share of kitten pictures, funny memes and haters running amok. Chan recently shared why they “barely” listen to anything people tell them to do with the company. Making decisions Chan started off by quoting Paul Buchheit, partner of Y Combinator: “Limited life experience plus over-generalization equals to advice.” The Hong Kong-based startup was...

  • Why we all need to be entrepreneurs… right now

    It says a lot about the enhanced status of the entrepreneur that one of the best-selling books of 2011 was the biography of Steve Jobs. This success was, of course, partly due to the huge popularity of iPods, iPads, iPhones and other products made by Apple, the company Jobs came to embody. But it is also indicative of the increasing fascination with and glorification of “the entrepreneur”. Suddenly, it seems, everybody wants to be one. Moreover, commentators, policymakers and even politicians of all sorts hail entrepreneurs as the saviours of the world economy. So, how do you get to join...

  • Startup marketing: the art of securing strategic partnerships

    In part 1 of this post, I talked about the importance of making strategic partnerships for startups. At AVA, an online retailer that I founded, building these partnerships helped us save up to US$250 000 in direct marketing expenses — a huge amount considering that our angel round was less than US$500 000. While most of the content out there emphasizes the analytical side of customer acquisition (most founders are engineers and “growth hackers” after all), founders need to also take a deeper look at strategic partnerships — deals with often bigger companies, influencers, and industry associations that create win-win...